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- Your first LinkedIn client in 30 days — free session April 9 + 3 reads
Your first LinkedIn client in 30 days — free session April 9 + 3 reads
Plus: recordings from recent sessions and 3 articles worth your time this week.
Happy Thursday!
If you're reading this, I hope you've got a few minutes to breathe, you're thinking clearly, and you're ready to pick up something useful before the week wraps up. It's been a busy one on our end — new content dropping, live sessions coming up, and a lot to share.
Before I get into it: thank you for being here. Whether you've been reading for six months or just signed up last week, I'm glad you're in this community.
Let's get into it.
Upcoming live lessons
One new live session coming up on April 9 — details below. Plus, all recordings from our recent sessions are available on Maven if you missed any.
Most founders post on LinkedIn and get engagement but zero pipeline. Will breaks down the exact system he's used across 50+ content engines — including the Content Matrix, Core Beliefs Framework, and how to turn comments and profile views into booked calls. Normally only available inside his paid course. Free for this session.
Thursday, April 9 at 11am ET.
Upcoming cohort courses
These are our deeper, structured Maven cohorts — built for founders, CMOs, and content operators who want to build a real system, not just pick up a tactic.
Go from reactive content creator to strategic operator. This certification program walks you through building AI-powered systems that scale without sacrificing quality or brand voice. If you're tired of churning out content that doesn't compound, this is the course.
Sign-ups for this cohort are now closed — we're currently in session. Keep an eye out for the next cohort opening.
Featured articles from Catalyst
Fresh thinking on founder-led content, LinkedIn strategy, and B2B GTM — published on gotcatalyst.com. Here are the three most recent pieces worth reading this week.
Adam Robinson didn't just get lucky with his hooks. He used specific, repeatable copywriting tactics to scale to $22M ARR — and this breakdown shows you exactly what they are and how to copy them.
Most people either love LinkedIn or resent it. Your success on the platform depends almost entirely on which camp you're in — and this article won't sugarcoat it.
TOFU content gets the views. MOFU content gets the leads. This part of the series is all about how to build the bridge between viral reach and actual revenue pipeline — and most people skip it entirely.
Recent YouTube video
The latest from the channel: a practical workshop on using AI to produce high-volume, high-quality content — without burning out.
Most content operators are working harder, not smarter. In this workshop, I share the exact workflows I use to repurpose sales calls, webinars, and customer insights into LinkedIn posts and more — all powered by AI.
That's all for this week.
Lots happening across Maven, the blog, and the channel right now. If the April 9 session is relevant to what you're working on, grab a spot before it fills up. And if you missed any of the recent sessions, recordings are all available on Maven.
As always, if you have questions or want to talk through your content setup, just hit reply. I read every email.
Have a great rest of your week.
— Will
