Two free sessions this month + a new live AI search workshop

Build an AI system that generates content ideas while you sleep

June 25, 2026

Happy Thursday!

Two free sessions land in the next week — one on running your LinkedIn content engine through Claude, one on the exact on-page moves that lift AI citations with Austin Heaton. And for the teams who are ready to build the whole thing rather than just learn it, there's a new paid live working session in July. Three articles from the blog this week too. Let's get into it.

Upcoming free lessons

All free to attend — register and show up.

📅 Tue, Jun 30, 2026 · 12:00 PM ET

Most B2B marketing teams treat Claude as a one-off drafting tool. The output is faster generic content. The leverage isn't in the prompt. It's in the workflow. Will opens the system Catalyst actually runs: a belief doc that gives Claude real POV to draft from, a hook-generation workflow that produces 10 ranked openers per topic, and an engagement triage setup that turns comments into conversations. Cloneable in a week.

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📅 Thu, Jul 2, 2026 · 12:00 PM ET

Your buyers ask ChatGPT and Perplexity for recommendations before they ever reach your site. A peer-reviewed study pinned down what actually moves AI citations: cite a source, add a statistic, lead with the answer — each tied to a 30–40% lift. Will and Austin Heaton walk through the full playbook in priority order: the 3 on-page levers, how to score your pages against AI engines, and a repeatable system you can apply to any page.

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Upcoming workshop

🗓 Wed, Jul 30, 2026 · 12:00–2:00 PM ET

The sessions show you the moves. This is where you make them. In two hours, you audit your own company across ChatGPT, Perplexity, and Google AI, fix your highest-value pages live, map the off-site sources AI already pulls from in your category, and leave with a 30-day cadence to keep it compounding. You bring your site. Will builds alongside you. Every question gets answered in real time.

Featured articles from Catalyst

Three fresh pieces from the blog this week — all practical.

Catalyst vs iPullRank vs First Page Sage: The B2B AEO Comparison for 2026

51% of B2B software buyers now begin their research inside an AI chatbot, up from 29% just seven months ago. This piece breaks down where each agency wins: iPullRank for technical SEO depth and relevance engineering, First Page Sage for patient long-horizon organic, and Catalyst for entity authority tied to a performance guarantee. The honest read is that all three are strong at what they were built for. Only one was built for AEO.

How to Build a LinkedIn Lead Gen Agent That Qualifies ICP Prospects From Viral Posts

Pietro Montaldo — founder of NotLinear Training, 500K monthly reach on LinkedIn and Substack — built this workflow live at the last Catalyst workshop. The system scrapes commenters from a viral LinkedIn post, checks each profile against a written ICP definition using AI, and exports a ranked outreach list with fit scores and personalized messages. Built in Relay App or Claude, no LinkedIn connection required. Pietro uses it to fill his own workshop seats: "When I have a workshop not getting organic traction, I run this."

How to Use Claude Fable to Get Leads from Claude Search

Claude Fable launched June 9 and is now the model generating the answers your buyers read inside Claude search. Claude's audience grew 130.1% in a single month earlier this year, and referral traffic from Claude to websites grew 386% between January and April 2026. The piece covers what changed with Fable's launch, how to get the model to cite your brand, and how to use Fable itself as a tool to audit where you're missing.

Latest video: Rank on AI Search

In this session, I walk through the three levers that determine whether AI search engines cite your brand: entity authority, off-site mentions, and channel consistency. Off-site mentions now drive more than half of all AI citations, and LLMs are pulling from Reddit, G2, LinkedIn, YouTube, and Wikipedia alongside your own website. The session includes a live demo of Catalyst's free AEO audit tool and a look at how one client went from zero citations to the number one recommendation across ChatGPT, Gemini, and Perplexity in twelve months.

📚 Resources from Catalyst

If you want to go deeper on this week's content theme:

Catalyst's AI Content Writing System — The GPTs, audit frameworks, and SOPs Catalyst uses to ghostwrite founder content at scale. Good companion to the Jun 30 session on automating your LinkedIn with Claude.

That's all for this week. If I had to pick one thing: sign up for the Jul 2 session with Austin Heaton before you forget — the peer-reviewed data on what actually moves AI citations is the clearest breakdown of the mechanics I've seen. And if you're ready to build the full system rather than just learn it, the Jul 30 workshop is where to do that. Hit reply with any questions. I read every one.

Will