two free AEO agent sessions next week

Build the agents that find where AI skips you and which sources it trusts, plus three new reads on AI search.

July 30, 2026

Happy Thursday!

Two free sessions next week, both building working Claude agents you can run on your own company before the weekend. We've got three new pieces on the blog covering what it actually takes to get AI to recommend you. Let's get into it.

Upcoming free lessons

All free to attend. Register and show up.

📅 Tuesday, August 4, 2026 · 12:00 PM ET

Most companies check their AI visibility by typing their own name into ChatGPT. That's a vanity check. It gives you a personalized answer shaped by your session history, not what your buyers actually see. This session builds an agent in Claude that runs your category through ChatGPT, Perplexity, and Gemini, counts who gets named, shows your share of voice as a real number, and surfaces the exact prompts and competitors you're losing to. You'll leave with a working agent and a clear picture of where you stand.

📅 Thursday, August 6, 2026 · 12:00 PM ET

More than 8 in 10 brand mentions in AI answers come from pages you don't own. G2 grids, best-of lists, and Reddit threads are writing your category's answer right now. This session builds an agent that pulls the real pages AI cites in your category across ChatGPT, Perplexity, and Google AI, compares where the engines agree and where they diverge, and scores which pages to claim first. You'll leave with a prioritized target list you can start working on the same day.

Featured articles from Catalyst

Three pieces from the blog on what it actually takes to get AI to recommend you.

Will ran a live AEO audit of a real company during this workshop and found an overall AEO score of 56 out of 100. The company was showing up at 77% on ChatGPT, Claude, Gemini, and Perplexity, but nearly invisible on Google AI Overview. The audit surfaced three specific gaps. The company had a domain authority of 11, missing FAQ schema on subpages, and weak LinkedIn entity presence. Each one has a documented fix that can shift citation frequency within days.

Claude now leads enterprise AI adoption at 34.4%, ahead of OpenAI at 32.3%, according to Ramp's May 2026 index of 50,000+ US companies. Most teams miss the implication. Only 13% of the domains Claude cites overlap with ChatGPT citations (OtterlyAI, June 2026). Winning one engine doesn't win the other. This piece breaks down how Claude decides which companies to cite and why the Google SEO playbook doesn't transfer.

60% of B2B buyers now open their research in an LLM before they land on a vendor site. This piece covers the three signals every engine shares, plus what each one weights differently. ChatGPT rewards structured FAQs and recent content. Claude weights community discussion and brand-owned reference pages. Gemini tracks closely with Google SEO signals. Rise applied this system and grew AI-driven sessions nearly 1,000% month over month across 100+ countries.

Latest video

The best content most companies have is sitting in recordings no one touches after the call ends. In this session, Will builds a content repurposing system in Claude Cowork that takes a single long-form transcript (a sales call, interview, or webinar) and turns it into platform-native drafts for LinkedIn, X, and newsletter, with voice calibration built in. The session closes with the system scheduled to run every Friday, pulling directly from Circleback transcripts so new content ideas surface automatically without any additional work.

That's all for this week. Register for Tuesday's session if you want to see exactly where AI is skipping your company. You'll walk out with a working agent. Hit reply if you have questions. I read every one.

Will