This week: LinkedIn systems that actually convert + new workshop

Free workshop, fresh breakdowns, and the tactics that work

February 19, 2026

Happy Thursday!

If you're reading this, I hope you're feeling good, took a minute to breathe today, and are ready to level up your content systems.

Before I get into it — we've got some exciting stuff happening this week. Free workshops dropping, new YouTube breakdowns, and some real tactical deep-dives from founders who are actually in the trenches.

Let's get into it.

Upcoming free lessons

Replace Your Marketing Team with AI Agents

Join Will on Wednesday, Feb 25 at 12:00 PM ET (45 minutes) to learn how to build a 5-agent content workflow that scales founder-led content without losing your voice.

You'll learn how to turn one interview into multi-channel content, track content attribution to pipeline, and deploy AI workflows that handle research, drafting, and repurposing—so founders can focus on strategy while maintaining authentic POV.

Ongoing cohort course

Founder-Led Content: Turn Cold Buyers Into Warm Pipeline

Maven Course

This Maven course helps technical and early-stage founders ship a content engine in 3 weeks—complete with frameworks, workflows, and AI tools to generate qualified inbound leads on LinkedIn without feeling salesy.

Signups are now closed. Reply to this email with any specific topics or frameworks you'd like us to cover in future issues.

Featured articles from Catalyst

Here's what's working right now for B2B founders building content engines:

1. How to Build a LinkedIn Lead Magnet Machine

LinkedIn Lead Magnets

Razgar Zere (founder of LeadShark) spent months commenting on hundreds of lead magnet posts to see what actually converts. Here's what he found: 75% of creators never even send the resource they promised.

The 3 pillars that work: real value that solves a clear problem, consistency with posting and delivery, and staying relevant to trending topics. When posts start getting 1000+ comments, you need qualification systems and DM automation that doesn't get you flagged.

2. Building a Social Media Content Funnel That Generates Leads (Part II)

Content Funnel

MOFU content is the bridge between social reach and real revenue. Learn how to pick MOFU topics that speak to your ICP, balance industry trends with niche tactics, choose formats that work on LinkedIn/X, keep MOFU at 60–70% of output, and seed product value through customer stories—without hard selling.

3. How I'd Actually Get Hired as a Content Marketer in 2026

Content Marketing Jobs

A hiring manager's playbook: lead with social-first (LinkedIn) demand skills, turn your portfolio into strategy-driven case studies, publish public brand breakdowns if you lack clients, and use your own LinkedIn as proof you can drive attention and pipeline.

Whether you're hiring or looking to get hired, this breaks down what actually matters now.

Recent YouTube video

Create LinkedIn Content That Drives Sales

Most founders post consistently on LinkedIn for weeks, see no results, and quit. The real problem isn't your hooks or posting schedule—it's not having a repeatable system.

In this 45-minute workshop, I break down the proven framework and AI tools that make content creation scalable without burning out. You'll see exactly how founders winning on LinkedIn show up with a clear point of view and sustainable workflows.

That's all for this week.

If you're building a content system and running into walls, hit reply. I read everything and will point you in the right direction.

I'll see you next week.

–Will

how to build $10M+ GTM content engine