🔥 This week: Build AI content systems + LinkedIn pipeline engines

Upcoming free workshops

These are live, tactical, and designed to help you ship faster. No fluff, no theory dumps. Just systems you can implement this week.

Wednesday, March 18th at 12:00 PM ET

Register here

If you're a CMO (or marketing leader) and you're not using LinkedIn to create inbound pipeline, you're missing the easiest channel you have access to. This workshop walks through the exact system we use with clients to turn consistent LinkedIn content into qualified conversations with decision-makers. No vanity metrics. Just pipeline.

Turn 1 Webinar into 30 GTM Assets with AI

Wednesday, March 25th at 12:00 PM ET

Register here

This is the deep-dive version of the repurposing engine. We'll go beyond blog posts and social content and show you how to create case studies, sales enablement decks, email nurture sequences, paid ad creative, and even lead magnets—all from one piece of source material. You'll leave with templates, prompts, and a workflow you can hand off to your team.

Content Engineering Certification

Starting April 1st, we're launching the first cohort of our Content Engineering Certification program.

This is for operators, marketing leaders, and founders who want to build AI-powered content systems that scale without sacrificing quality or brand voice. You'll go from reactive content creator to strategic operator with repeatable processes, clear frameworks, and real systems you can hand off or run yourself.

We're keeping cohorts small (15 people max).

learn more and apply here.

P.S. Use the code CONTENT20 for 20% off.

Latest from Catalyst

Here are three pieces we published recently that are getting a ton of traction. If you missed them, now's the time to catch up.

How HeyReach's Bojana runs a $9M GTM content motion

Bojana (head of content at HeyReach) walks through how they built a content system that drives organic traffic and supports pipeline. She explains why clear ICP and positioning come before scaling long-form content, why they went all-in on product-led content and expert voices, and how they track everything from free trial clicks to share of voice. She also shares how they manage a small team with a freelance bench using tight briefs, feedback loops, and writing rules.

Read the full breakdown

How to Increase the Success Odds of Founder-Led Content

Founder-led content isn't a campaign. It's a compounding GTM asset. This article breaks down the four behaviors that separate founders who quit after six weeks from those who build consistent inbound: commit to a 6-12 month horizon, stay the final approver, leverage real credibility, and partner with experts to test stretch ideas. If you're a founder (or working with one), read this.

Read the article

Brutally honest LinkedIn growth advice: the mindset shift you need

Most founders don't fail on LinkedIn because of tactics. They fail because they resent the platform. This piece breaks down the mindset shift that separates winners from everyone else: treat posting like gym reps, share real opinions with strong hooks, format for skimming, and commit to 90 days before judging ROI. No BS, just the truth about what it takes.

Read the full article

Latest video: Create LinkedIn Content That Drives Sales

Most founders post consistently on LinkedIn for weeks, see no results, and quit. The real problem isn't your hooks or posting schedule—it's not having a repeatable system. In this 45-minute workshop, I walk through the proven framework and AI tools that make content creation scalable without burning out.

Watch on YouTube