This week: Build a LinkedIn lead magnet machine + 3 new resources

Upcoming live lessons

How to Build a LinkedIn Lead Magnet Machine

Tuesday, February 3 at 12:00 PM EST

Register now

Most founders treat lead magnets like an afterthought. They slap together a PDF, gate it behind a form, and wonder why nobody downloads it. In this session, I'll show you how to build lead magnets that actually convert LinkedIn traffic into qualified pipeline—using examples from companies doing $5M+ ARR.

Upcoming flagship courses

Founder-Led Content: Turn Cold Buyers Into Warm Pipeline

Starts February 11, 2025

This is the 3-week intensive where we build your content engine from scratch. Not theory—actual implementation. You'll walk away with:

• A content system that runs itself (so you're not stuck writing posts every morning)

• A library of proven content frameworks that drive pipeline

• AI workflows that cut your content creation time by 70%+

• A 90-day content calendar mapped to your sales goals

This is for founders who are done posting into the void and ready to turn content into a revenue driver. If you're serious about building a content engine that warms prospects before your sales team ever reaches out, this is it.

Learn more and enroll

Featured articles

Here are the 3 most recent deep-dives from the Catalyst blog. These are the systems, frameworks, and case studies that are working right now.

Building an AI agent to write proposals

A walkthrough of building an automation that creates custom sales proposals in 15 minutes instead of 6 hours. The speaker shows exactly how to use Relay + Claude to pull sales transcripts from Notion, do LinkedIn and competitor research, and fill a templatized Google Slides deck with 30+ variables. First run had issues (formatting, missing fields, etc.), but the framework is solid. Includes what to improve next: separate thinking steps, max character limits, and example references so the LLM knows what good output looks like.

Read the full breakdown

Building Brand Moats as a Founder in the AI Era

Interview with Haley, founder of Home (a personalized AI meditation platform). Covers why meditation apps fail at retention, how a chat-first flow removes decision fatigue, and how founders can use AI tools like Midjourney and Claude to build brand assets without a design team. Haley also shares how posting her YC application video on TikTok changed her trajectory—and how she's thinking about brand, community, and fundraising as a solo non-technical founder.

Read the interview

How Valley Books 300 Demos/Month with AI LinkedIn DM System

Zayd Ali from Valley breaks down why "middle-ground" outbound is dead—and demos a signal-first LinkedIn system using website intent, deep AI research, and voice-trained messaging. Includes the exact guardrails, cadences, and content→outbound loop they use to book 300+ demos per month. If you're doing outbound and not layering in content + intent signals, you're leaving money on the table.

Read the case study

Recent YouTube video

Create LinkedIn Content That Drives Sales

Most founders post consistently on LinkedIn for weeks, see no results, and quit. The real problem isn't your hooks or posting schedule—it's not having a repeatable system. In this 45-minute session, I break down the proven framework and AI tools that make content creation scalable without burning out. This is the same system founders use when they're winning on LinkedIn: clear point of view + sustainable workflows.

Watch on YouTube