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- Next week’s free workshop + new content to level up your GTM motion
Next week’s free workshop + new content to level up your GTM motion
Build an AI system that generates content ideas while you sleep
Happy Thursday!
If you're reading this, I hope you're having a productive week and ready to level up your content and GTM skills.
Before I get into this week's lineup, I want to remind you that all our Lightning Lessons are completely free. No catch, no upsell pitch. Just 45 minutes of tactical, hands-on training you can implement immediately.
Upcoming live lessons
Wednesday, February 18 at 12:00 PM EST
Learn how to build a transcript-first AI system that turns one webinar into 20-40 pipeline-ready assets—LinkedIn posts, newsletters, clips, and BOFU content—without losing your founder voice.
Flagship courses
Feb 11—25, 2026
Ship your content engine in 3 weeks so you can warm prospects before your sales team ever reaches out. This is the system I use with clients who need to build predictable pipeline without burning out on content creation.
Sign-ups for the current cohort have closed. Keep an eye out for future course announcements—I'll share when the next cohort opens. Please hit reply if you’d like me to offer this course again!
Featured articles from Catalyst
Here are the 3 most recent pieces we published. If you missed them, now's your chance to catch up.
How I'd Actually Get Hired as a Content Marketer in 2026
A hiring manager's playbook for getting hired as a content marketer in 2026: lead with social-first (LinkedIn) demand skills, turn your portfolio into strategy-driven case studies, publish public brand breakdowns if you lack clients, and use your own LinkedIn as proof you can drive attention and pipeline.
Troubleshooting content burnout for founder led brands
Content burnout in founder-led brands often isn't overwork—it's boredom from repeating "best practice" posts. Learn how shifting toward topics you genuinely care about boosts performance, transfers energy to your audience, improves hiring by attracting aligned talent, and creates a sustainable mix of pillars + personal obsessions.
How to run a no-fluff social media audit for b2b brands in 4 steps
Stop "just posting" and start driving pipeline. This no-fluff 4-step social media audit helps B2B brands clarify product + ICP messaging, map the competitive landscape, analyze the last 90 days of channel performance, and set 1–3 measurable goals that tie social to revenue.
Recent YouTube video
If you prefer video format, check out our latest workshop recording.
Create LinkedIn Content That Drives Sales
Most founders post consistently on LinkedIn for weeks, see no results, and quit. The real problem isn't your hooks or posting schedule—it's not having a repeatable system. Founders winning on LinkedIn show up with a clear point of view and sustainable workflows. In this 45 minute workshop you'll get the proven framework and AI tools that make content creation scalable without burning out.
That's all for this week.
If you have questions about any of these resources or want help figuring out which one to start with, just hit reply. I read every response.
I'll see you next week.
–Will
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