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- Master AI content this week (free workshop inside)
Master AI content this week (free workshop inside)
One free workshop, three must-reads, and what's coming next
Happy Thursday!
If you're reading this, I hope you're having a solid week, you've carved out time to focus on what actually moves the needle, and you're ready to level up your content game.
Before I get into this week's lineup, quick thing — we've got two killer workshops dropping this week (both free), a full cohort course opening up soon, and some resources from the Catalyst team that are getting serious traction. Let's get into it.
Upcoming free workshop
We're running a live session next week that you won't want to miss. It's free. It's tactical. It will save you hours of trial and error.
Wednesday, March 4, 2026, at 12:00 PM EST
If you're not using AI to scale your content production by 10x, you're leaving money on the table. In this session, we're walking through the exact prompts, workflows, and quality control systems that let you ship more content without burning out. This is the system I use to help our clients go from 2 posts a week to 20.
Upcoming cohort course
Founder-Led Content: Turn Cold Buyers Into Warm Pipeline
We just wrapped up our latest cohort — and it was a great one.
If you missed it, stay tuned. We'll be announcing our upcoming AI Content Engineer Certification course soon. Keep an eye on your inbox.
Featured articles from Catalyst
The team's been shipping some seriously good resources lately. Here are the three most recent that are getting the most traction:
How HeyReach's Bojana runs a $9M GTM content motion
Bojana (head of content at HeyReach) walks through exactly how they build and run a content system that grows organic traffic and supports pipeline. She covers why clear ICP and positioning comes before scaling long-form content, why they went all in on product-led content and expert voices, and how they manage a small team with a big freelance bench using tight briefs and feedback loops.
How to Increase the Success Odds of Founder-Led Content
Founder-led content isn't a quick campaign — it's a compounding GTM asset. This article breaks down the four behaviors that separate founders who quit after six weeks from those who build consistent inbound: commit to a 6-12 month horizon, stay the final approver, leverage real credibility, and partner with experts to test stretch ideas.
Brutally honest LinkedIn growth advice: the mindset shift you need
Most founders don't fail on LinkedIn because of tactics — they fail because they resent the platform. This piece covers the mindset shift that separates winners from everyone else: treat posting like gym reps, share real opinions with strong hooks, format for skimming, and commit to 90 days before judging ROI.
Recent YouTube video
Create LinkedIn Content That Drives Sales
Most founders post consistently on LinkedIn for weeks, see no results, and quit. The real problem isn't your hooks or posting schedule — it's not having a repeatable system. In this 45-minute workshop, you'll get the proven framework and AI tools that make content creation scalable without burning out.
That's all for this week. If you make it to my workshop next week, I'll see you there. If not, all good — the recordings will be available afterward.
Now go make something happen.
Will
Connect with us:
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