- The Growth Playbook
- Posts
- How to Build a LinkedIn Lead Magnet Machine
How to Build a LinkedIn Lead Magnet Machine
Join me + Ruzgar Zere (founder of LeadShark, 1M+ DMs delivered) for a free 45-minute workshop on February 3rd at 12 PM EST.

Most LinkedIn lead magnets fail because they're slow, generic, or buried in friction.
But when you nail the format, delivery, and follow-up? Comments become conversations. Conversations become meetings. Meetings become clients.
Join me + Ruzgar Zere (founder of LeadShark, 1M+ DMs delivered) for a free 45-minute workshop on February 3rd at 12 PM EST.
You'll walk away with:
✅ The 5 lead magnet formats that actually convert on LinkedIn—and exactly when to use each
✅ How to write comment CTAs that attract qualified leads, not tire-kickers
✅ The complete workflow: comment → auto DM → capture → qualification → follow-up
✅ What to automate, what to keep human, and how to stay safe from LinkedIn's spam radar
✅ The only metrics you need to track (and the conversion benchmarks you should be hitting)
This isn't theory. Ruzgar's built the system, automated it, and scaled it. You'll see live teardowns, real examples, and a 3-step action plan you can implement this week.
REGISTER FOR FREE – February 3, 12 PM EST
See you live,
Will
P.S. We're doing live Q&A at the end—bring your lead magnet ideas and we'll help you sharpen them on the spot.