How to build a $9M content engine

Wednesday, I'm sitting down with Bojana, Head of Content at HeyReach.

We're breaking down the content motion that drives $9M in GTM pipeline.

This is the conversation I've been wanting to have… how do you actually prove content's impact on revenue?

Here's what we're covering:

• The content framework HeyReach uses to move prospects through their sales process

• How a lean team produces high-impact GTM assets consistently

• The tracking system that connects content directly to closed deals (not vanity metrics)

Most content teams struggle to prove ROI. Bojana's built a system that makes it obvious.

We’'ll record it then turn it into a full episode + downloadable playbook.

Should be live early next week. I'll send you the link.

—Will