Free session next week + what's new at Catalyst

One free live session. One certification course. The latest from the blog. Here's everything.

Happy Thursday!

If you're reading this, I hope the week's been good to you, you've got some momentum going, and you're ready for a quick roundup of everything on the calendar at Catalyst this month.

One free live session, a new certification course, the latest reads from the Got Catalyst blog, and a recent video from the channel worth watching. Let's get into it.

Upcoming Live Lesson

Free. No fluff — just a working system you can take and use immediately. Register now, and I'll see you live.

March 25, 2026 | 12:00 PM ET

One webinar. Thirty pieces of content. AI makes this entirely possible — and I'll show you the exact workflow for building the system so your team can do this on repeat, not just once.

Upcoming Cohort Course

If you're ready to go all-in on building a content engine that drives real revenue, this cohort course on Maven is the move. Built around the same AI-powered, systematic approach we teach in the live sessions — but with much more depth, structure, and support.

Starts April 1, 2026

Go from reactive content creator to strategic operator who runs AI-powered systems that scale — without sacrificing quality or brand voice. This is the full certification for founders and marketers who want to treat content like the GTM function it actually is.

P.S. Use code CONTENT20 for 20% off!

Featured Articles from Catalyst

Three of the most recent pieces from the blog. All practical, all built around real systems and real case studies. Worth adding to your reading list this week.

Build an AI Agent That Writes LinkedIn Content for You

February 23, 2026 | Workshop

If you've ever wished you had a system that just... handled the LinkedIn content writing for you — without losing your voice — this walkthrough is what you've been looking for. It covers how to build an AI agent that takes on the whole content workflow so you can focus on the ideas, not the execution.

How to Build a LinkedIn Lead Magnet Machine

February 3, 2026 | Workshop

I sat down with Ruzgar Zere, Founder @ LeadShark, to break down lead magnets on LinkedIn — what usually goes wrong, what actually works, and the three pillars behind the best-performing posts: value, consistency, and relevance. If you want to turn comments into qualified leads, this one's a must-read.

Building an AI Agent to Write Proposals

A full walkthrough of building an automation that creates custom sales proposals. The piece covers how to turn a Google Slides deck into a template using variable placeholders, pull in sales transcripts, run research, and have an LLM fill in the whole thing automatically. If your team is spending hours writing proposals from scratch for every deal, there's a much better way.

YouTube Video

Shubh breaks down the pipeline engine behind Valley — a system that generates $1.5M in monthly pipeline so sales reps can focus on closing, not outreach. If you want to see how AI can automate the prospecting side of your sales process end-to-end, this one's worth your time.

That's all for this week.

One free session to register for, one course to go deeper with, and plenty of solid reading in the meantime. If I had to pick one thing to do — block time for the live session on March 25. It's the fastest way to see how these systems actually work in practice, and if you can't make it live, grab the replay afterward.

As always, hit reply if you've got questions. I read everything.

Talk soon,

Will

how to build $10M+ GTM content engine