- The Growth Playbook
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- Free session April 22 + 3 reads worth your time
Free session April 22 + 3 reads worth your time
Why your reply rates dropped when you automated — and how Victor Delcambre fixes it live.
Happy Thursday!
If you're reading this, I hope Q2 is off to a solid start. We've got a free live session coming up April 22, three articles from the blog worth adding to your reading list, and a new video on the channel. Let's get into it.
Upcoming lessons
Free. No pitch, no paywall — just practical sessions you can take something real from.
📅 April 22, 2026 · 12:00 PM ET
Victor Delcambre is the Head of Training at lemlist — the AI sales engagement platform used by 20,000 sales teams, including those at Uber, Cloudflare, Zendesk, and ElevenLabs. His entire job is coaching founders and sales teams through the moment their outreach stops working. His gut-check for every message before you scale it: would you actually reply to this?
Most teams automate before they've answered that question. That's where the replies dry up.
Victor is joining a free 45-minute session to break it all down — real before/after examples from his coaching sessions at lemlist, the data behind why automation hurts reply rates when done wrong, and sequence rules you can apply to your next campaign immediately.
Featured Articles from Catalyst
Three pieces from the blog. Each one grounded in something real.
How Jacob Bank Runs GTM with 300 AI Agents on a 9-Person Team
Jacob Bank is the founder and CEO of Relay. He runs marketing, sales, and support with nine people — and somewhere north of 300 AI agents doing the repetitive work. His take: each individual workflow is "super simple." It's the stacking that creates leverage. This piece breaks down his actual setup — how he automates webinar ops, content repurposing, and research without losing the human touch on anything public-facing.
Former a16z Social Lead Shows What's Working vs. Dead in Content Right Now
Maria LaMagna Morales spent three years running social at Andreessen Horowitz. Her read on where things stand: zero-click content wins, over-branded graphics are out, and AI should be your editor — not your writer. She's also direct about what to stop: posting milestones nobody cares about, chasing viral over audience trust, using ChatGPT to draft the whole thing. If you want a clean framework for where to actually put your effort on LinkedIn in 2026, this is worth your time.
Troubleshooting Content Burnout for Founder-Led Brands
Will hit the wall writing LinkedIn strategy content — same hooks, same frameworks, same grind. He started writing about what he actually cared about instead and the content performed better, not worse. What happened on the hiring side was even more interesting. If you've been going through the motions on your own content, this one's worth ten minutes.
Latest video: Claude Code for CMOs
Will walks through how to use Claude Code and Claude Cowork to build repeatable marketing workflows for your team — no developer required. The session covers environment setup, creating proprietary content layers, and live demos of a campaign brief generator and a competitor research tool that runs on a schedule. If you've been curious about where Claude Code actually fits for marketing leaders (not just engineers), this is the clearest demo we've done.
That's all for this week. The April 22 session is free and worth your hour — Victor is the best person I know on this topic. If you have questions about anything in this issue, hit reply. I read every one.
Will
