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- Free May 14 session + workshop May 20 ($100 off) + 3 reads
Free May 14 session + workshop May 20 ($100 off) + 3 reads
A free sneak peek next Thursday, an AMA the day before the paid workshop, and the 62% reply rate playbook from Tuesday's session.
Happy Thursday!
If you're reading this, there's a lot happening in the next two weeks — a free sneak peek session next Thursday, an Ask Me Anything the day before the paid workshop, and the May 20 workshop itself with $100 off. Plus Tuesday’s session with Román Czerny is on YouTube, and three reads worth your time. Let's get into it.
Upcoming live lessons
These are free. No pitch, no paywall — just practical sessions you can take something real from.
📅 Thursday, May 14, 2026 · 12:00 PM ET · 45 minutes
This is the sneak peek — a free session that walks through the core framework behind the May 20 paid workshop. You'll get a clear picture of the system: the profile rewrite, the content formula, the DM sequence, and the 30-day activation plan. If you're curious about the workshop but want to see the approach before committing, start here.
The A-to-Z YouTube Workflow: From Idea to 11K Views
📅 Wednesday, June 3, 2026 · 12:00 PM ET · 45 minutes
Louise walks through her exact workflow for taking a YouTube video from initial idea to 11K views — scripting, filming, editing, thumbnails, the whole operational breakdown. If you've been wondering whether YouTube makes sense for your content mix, this is the session to catch before you commit to the channel.
📅 Thursday, June 18, 2026 · 12:00 PM ET · 1 hour
Build a LinkedIn ICP Lead Gen Agent with Relay (Live Build)
Apologies — this one had to be rescheduled from May 5 due to technical issues with Relay. Pietro and I are building a LinkedIn ICP lead gen agent live from scratch — every trigger, every qualification filter, every handoff wired up in real time so you can replicate the workflow Monday morning. New date: June 18. If you registered for May 5, your spot carries over.
Flagship courses
For those who want to go deeper than a single session — here are the full cohort programs. Built for people who are serious about results.
🗓 May 20, 2026
Most founders post on LinkedIn and get engagement but no pipeline. This workshop gives you the 30-day system — profile, content, and outreach — built live in one session. You'll rewrite your headline and about section using an ICP-first conversion framework, build your first 12 posts using the 3-bucket content formula, and write your 3-message DM sequence from connection request to booked call. Want to try before you buy? Attend the free sneak peek on May 14 or the Ask Me Anything on May 19 — the workshop is the day after.
P.S. Use code LinkedIn100 for $100 off.
P.P.S. On the fence about the May 20 workshop? This is the session to attend first. Bring your questions about the framework, your current LinkedIn setup, or anything else — I'll answer everything live. If you leave still unsure, don't buy. If you leave ready to go, the workshop is the next day.
Your First LinkedIn Customer Workshop: Ask Me Anything
Coming soon: AI Gets Things Off Your Plate — A Course for Founders
Victoria Mariscal — founder of Front Desk, an embedded business services company for founders, and host of the Minding Her Own Business podcast — is running a 4-week cohort course on building AI systems that actually run your business while you focus on growing it. Over four weeks, you'll set up a Claude Foundation Stack that works on the first try, automate your inbox and calendar through Relay, build a personal dashboard and weekly briefing that sort your priorities without you touching them, and set up a content engine that produces consistently without you writing every night. Built for founders running service businesses where everything still runs through them — and who want that to stop.
Registration details coming soon — reply to this email if you want to be first to know.
Featured articles from Catalyst
Three reads from the blog. All built around real systems and real operators.
Growing Slash's Content Strategy After a $370M Series B
When you raise $370M, the content strategy question changes fast. How do you build a program that grows at the pace of the funding, keeps the brand consistent, and actually generates pipeline? This piece breaks down how Slash approached content as a growth lever post-raise — what shifted in their positioning, how they built a scalable editorial operation, and what other B2B teams can take from the playbook.
How This Ex-Agency Strategist Built a $2M Crypto Marketing Empire Using Vibe Coding
A former agency strategist figured out early that traditional B2B tactics don't translate 1:1 to crypto — then used AI-assisted vibe coding to build a $2M marketing operation anyway. This is the breakdown: the tools he built without a dev team, the distribution channels that actually work in the crypto space, and how vibe coding changed the economics of shipping marketing infrastructure fast.
21 LinkedIn Plays to Turn Views Into Pipeline for B2B Startups
21 specific, actionable plays for converting LinkedIn reach into qualified pipeline — built for B2B startups where founders and lean teams are doing the posting. No vanity metrics, no vague advice. Each play closes the loop between content and revenue in a concrete, repeatable way.
Latest video: 3x Your LinkedIn Reply Rate ft. Gojiberry AI
Román Czerny — co-founder of Gojiberry AI, which grew from 0 to 1,000+ paying customers on a signal-based LinkedIn prospecting system — breaks down how to stop wasting connection requests on cold prospects and start reaching buyers already showing intent. He walks through how to set up signal agents that track who's engaging with competitor content and specific keywords, plus lookalike agents that find new leads matching your best customers at scale. The blueprint outreach strategy his team runs: 62% acceptance rates, 49% reply rates, and 12+ demos booked per week — using a lead magnet ask instead of a cold pitch.
If you only do one thing this week, watch Román's session — the 62% acceptance rate playbook is worth 45 minutes of your time. And if the May 20 workshop is on your radar, start with the free session on May 14 to see the framework first. Hit reply if you have questions. I read every one.
–Will
