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Free Claude Code webinar, new cohort + 3 reads worth your time
Everything dropping in the next week — and why April 1st is the date to clear your calendar for.
Happy Thursday!
If you're reading this, I hope you're wrapping up March with some momentum, you've got a clear picture of what Q2 looks like, and you're ready to build something that actually compounds.
We've got a lot dropping in the next week — a free live lesson, two cohort courses open for enrollment, and some of the best content we've published on the Catalyst blog. I want to make sure it all lands before the week gets away from you.
Let's get into it.
Upcoming live lessons
These are free. No pitch, no paywall — just practical sessions you can take something real from.
📅 Wednesday, April 1, 2026 · 12:00 PM ET
Most CMOs know Claude exists. Very few are using it in a way that actually changes how their team operates. This session is hands-on — real use cases, real demos, and the specific workflows that make a difference at the leadership level. If you've been curious about where AI actually plugs in for marketing leaders (not just content writers), don't miss this one.
Miss yesterday's session? Turn 1 Webinar into 30 GTM Assets with AI is now available to watch on YouTube.
Upcoming cohort courses
For those who want to go deeper than a single session — here are the full cohort programs. These are built for people who are serious about results.
🗓 Starts April 1, 2026
This is the full framework for building content that's actually engineered — not just published. You'll leave with a repeatable system, AI-assisted workflows, and the kind of content strategy that compounds over time instead of stalling out. If you're tired of creating content that goes nowhere, this is where the system gets built.
P.S. Use code CONTENT20 for 20% off!
ICYMI
Featured articles from Catalyst
Three of the most recent pieces from the blog — each one worth your time.
The real test of great B2B content isn't likes or reach — it's whether someone wants to drop it in their company Slack channel. This piece breaks down 7 frameworks for creating the kind of content that earns that level of share. One of my favorites we've published.
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Adam Robinson scaled to $22M ARR, and his hook tactics were a significant part of how he got there. We break down the exact formula — so you can understand the mechanics and apply them to your own content without just copying his words.
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Here's the uncomfortable truth: your success on LinkedIn depends almost entirely on whether you enjoy showing up there — or resent it. If it's the latter, no strategy is going to save you. This is a mindset piece, and it might be the most important thing you read this week.
YouTube video
If you'd rather watch than read:
Most marketers build content strategies on gut feel and trend-chasing. Bojana breaks down the systematic approach behind HeyReach's growth — covering ICP clarity, product-led content, and the distribution strategies that actually move the needle.
That's all for this week.
April 1st is the date to circle — free live lesson at 12 PM ET and the Content Engineering cohort kicking off at 3 PM the same day. A lot of value dropping at once, so clear some space on your calendar now.
As always, if you've got questions about any of this, just hit reply. I read every one.
See you next week.
— Will
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