Fix your cold outreach reply rates — live April 22 (free)

Upcoming live lessons

These are free. No pitch, no paywall — just practical sessions you can take something real from.

📅 Tuesday, April 22, 2026 · 12:00 PM ET

The most common cold outreach mistake isn’t a bad subject line. It’s building your sequence before you’ve written one message worth sending. Victor Delcambre — Head of Training at lemlist, the AI sales engagement platform used by 20,000 sales teams — coaches hundreds of teams through this exact reset every year. His gut-check is simple: “Would you actually reply to this message?” He’s joining for a free 45-minute Lightning Lesson to show you exactly where the human instinct disappears when teams start automating, and how to get it back — with real before/after examples from his lemlist coaching sessions and data-backed sequence rules you can apply to your next campaign today.

→ Register now

Build a LinkedIn Lead Gen AI Agent — Live

📅 Tuesday, April 29, 2026 · 12:00 PM ET

Pietro Montaldo — co-founder of NForce AI, who’s personally coached 50+ non-technical operators through building and deploying working AI agents — is building a LinkedIn lead gen agent live, from scratch, in 45 minutes. You’ll watch him set up the triggers, build the qualification logic that filters real leads from noise, and connect it to outreach or a calendar booking flow. No code. No theory. Just a working agent built in real time.

→ Details coming soon — keep an eye on your inbox next week.

Coming soon

Victoria Mariscal — founder of Front Desk, an embedded business services company for founders, and host of the Minding Her Own Business podcast — is running a 4-week cohort course on building AI systems that actually run your business while you focus on growing it. Over four weeks, you’ll set up a Claude Foundation Stack that works on the first try, automate your inbox and calendar through Relay, build a personal dashboard and weekly briefing that sort your priorities without you touching them, and set up a content engine that produces consistently without you writing every night. Built for founders running service businesses where everything still runs through them — and who want that to stop.

Registration details coming soon — reply to this email if you want to be first to know.

Featured Articles from Catalyst

Three reads worth your time from the Catalyst blog.

The System Behind Salesforge's 500 Demos Per Month

Frank Sondors, CEO of Salesforge, books 500+ demos per month with 6 salespeople. The engine: 200 articles per month across 6 sites, 4 million programmatic pages, a Warmly live call widget that captures 200+ calls monthly from high-intent pages, and daily LinkedIn with real-time competitor signal tracking in Clay. Full teardown of the whole system.

How Shubh Built Valley's $1.5M Monthly Pipeline Machine

Shubh Agrawal runs growth at Valley, where the team generates $1.5M in pipeline per month from LinkedIn — and AEs never make a cold call because the calendar stays full two weeks out. The system: founder-led content to pull people into orbit, Claude Projects to keep it sounding human, and a scrape-qualify-segment-outreach workflow that hits 30–60% reply rates. Order matters.

How HeyReach's Bojana Runs a $9M GTM Content Motion

Bojana Vojnović is the only in-house content person at HeyReach and took the site from 4K to 36K monthly organic visits in 9 months. ICP-first positioning before a single article was written, product-led content using real team voices with author-specific tone guides, and a freelancer system of 12–15 writers she can scale without burning out. She only tracks metrics that connect to free trial clicks — nothing else.

Latest video

Most founders post for a few weeks, see nothing, and write off the platform entirely. The problem isn’t the hooks or the frequency — it’s that they never built a belief system underneath the content. Will breaks down the full framework: how to identify your core POV, build a content matrix that gives you infinite post ideas without burning out, and set up a conversion path using lead magnets and intent signals. He also walks through how he uses Taplio to track real performance data and refine the strategy over time. The goal isn’t immediate leads — it’s warming prospects so that by the time they reach out, they’ve already decided to work with you.

→ Watch on YouTube