Building Brand Moats as a Founder in the AI Era

A lot of marketers are getting f*cked by AI.

The tools are incredible, but they're creating a massive sea of sameness. Research shows 51% of marketers now say their single biggest challenge is differentiating their content. When everyone cranks out content from the same prompts, you get a recognizable formula. Monotonous, uninspired creative.

Basically, your biggest edge is your perspective. Your taste. The human stuff.

That's why this Wednesday, I'm sitting down with Hayley for a live webinar.

Her story is wild. She's a creative who became a founder, and her background is in wellness and meditation. We're going to unpack her journey and explore "Brand as Moat: How Creatives Use AI and Personal Storytelling to Create Defensible Businesses."

We'll get into the tactical. How do you turn your personal practices and unique worldview into scalable brand assets? How do you build a brand that connects in a $5.8 trillion wellness market that craves authenticity?

People don't believe in facts alone; they believe in stories. And research from Stanford shows that pairing data with anecdotes can boost retention by over 6x.

We're going to give you the actionable frameworks to do just that. You'll learn how to build a brand that’s so authentically you that no AI could ever replicate it. It's about building a moat around your business using the one thing they can't copy: your story.

You ready for it?

The session is this Wednesday.