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- 3 free workshops this month (+ the HeyReach $9M content playbook)
3 free workshops this month (+ the HeyReach $9M content playbook)
AI systems, free workshops, and what's actually working in B2B content right now
Happy Thursday!
If you're reading this, I hope you're having a solid week and you're ready to level up your content systems. Before I get into this week's lineup, quick reminder: all the workshops below are completely free. No catch, no upsells—just practical systems you can implement right away.
Let's get into it.
Upcoming Free Workshops
We've got three workshops coming up this month. Each one is 100% tactical—you'll walk away with a system you can start using the same day.
Build an AI Webinar Repurposing Engine
Wednesday, March 11 at 12:00 PM ET
Most people run a webinar, maybe post the recording, and call it done. That's leaving 90% of the value on the table. In this workshop, I'm walking you through the exact system I use to turn one 60-minute webinar into 20+ assets: LinkedIn posts, email sequences, short-form clips, blog content, etc.
Build a LinkedIn Pipeline Engine for CMOs
Wednesday, March 18 at 12:00 PM ET
If you're a CMO or head of marketing, you know the LinkedIn game has changed. Cold outreach is dead. Mass messaging doesn't work anymore. What does work? A systematic approach to building authority, warming up your ICP, and creating inbound before your sales team ever reaches out.
I'm breaking down the framework we use with B2B clients to turn LinkedIn from a "nice to have" into a pipeline driver.
Turn 1 Webinar into 30 GTM Assets with AI
Wednesday, March 25 at 12:00 PM ET
This is the deep-dive version of the repurposing workshop. We're going beyond LinkedIn and email—think sales enablement docs, product marketing one-pagers, case study templates, customer onboarding content, etc.
If you're a one-person marketing team (or close to it), this is how you scale your output without burning out.
All three are 45 minutes. All three are live (with Q&A). And yes, you'll get the recordings if you can't make it live.
Flagship courses
Content Engineering Certification
Wednesday, April 1 at 3:00 PM ET
If you're a marketer who needs to ship more, prove ROI, and stop letting AI output sound like a generic robot, this is for you.
It's a 3-week cohort where we build your AI content system together. You'll set up your Brand Kit, build automated workflows, create production-ready content at scale, and integrate QA so everything that ships sounds like your brand.
No theory. No fluff. Just build the thing.
Learn more → (You’ll get 20% off using this link)
Must-Read Articles This Week
Here are the three most recent pieces from the Catalyst blog. If you missed them, now's your chance.
How HeyReach's Bojana runs a $9M GTM content motion
Bojana is the head of content at HeyReach, and she's running a lean, high-output content machine. In this breakdown, she walks through why ICP clarity matters more than content volume, why they went all-in on product-led content, and how they manage a small team with a big freelance bench.
If you're scaling content and trying to avoid chaos, read this.
How to Increase the Success Odds of Founder-Led Content
Founder-led content isn't a quick campaign—it's a compounding GTM asset. This article breaks down the four behaviors that separate founders who quit after six weeks from those who build consistent inbound: commit to a 6–12 month horizon, stay the final approver, leverage real credibility, and partner with experts to test stretch ideas.
If you're a founder considering this path, start here.
How to Increase the Success Odds of Founder-Led Content
Brutally honest LinkedIn growth advice: the mindset shift you need
Most founders don't fail on LinkedIn because of tactics—they fail because they resent the platform. This piece breaks down the mindset shift that separates winners from everyone else: treat posting like gym reps, share real opinions with strong hooks, format for skimming, and commit to 90 days before judging ROI.
If you've been "trying" LinkedIn and getting nowhere, read this first.
Brutally honest LinkedIn growth advice
Recent Video: Create LinkedIn Content That Drives Sales
This is a 45-minute workshop I ran in January that's still getting traction. If you're posting consistently on LinkedIn but not seeing results, this covers the framework and AI tools that make content creation scalable without burning out.
Most founders don't need more content—they need a better system.
Create LinkedIn Content That Drives Sales
That's all for this week.
If you're sitting on webinar recordings, customer interviews, or any long-form content that's just collecting dust, the repurposing workshops above will change how you think about content ROI.
And if you have questions about any of this, just hit reply. I read every email.
I'll see you next week.
—Will
Connect with Catalyst
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